Intercultural Training Korea: Successful business with Koreans

„Even for serving cold water there is a procedure.“ (Korean proverb) You already know that without a business card you are a nobody in Korea – but is it always correct to hand it over with both hands? Why does your Korean counterpart want an extra effort again even though you have just concluded a long-term contract? Would you like to know on which foundations human interaction is based and how important they are for your sustainable business success?

The Korean economy is famous for the export of cars, consumer electronics and since recently also pop culture. The political situation is marked by the division of the Korean peninsula. As a visitor, you are tempted to believe that Koreans are like Westerners, and technology-oriented early adopters. Difficult to perceive but important for your success is that human interaction is still based on ancient Confucian values. However, these values are changing.

• Confucian values as a key to understanding society
• Hierarchy and decision-making process in companies
• Communication style and decent behaviour
• Negotiations

• You learn how to establish and maintain a professional network
• You know how Koreans work and how this helps you to reach your goals
• You understand to anticipate or solve problems
• You know how to criticize somebody if need be

• Case studies and role plays
• Individual and group work
• Example videos

• European and Korean businesses in Europe and Korea
• Board members, managers and employees
• Project teams, negotiators
• Expats and their family members