As every year, Chinaforum Bayern e.V.’s “Christmas Club” took place in 2025 and impressed with exciting content.
As every year, Chinaforum Bayern e.V.'s “Christmas Club” took place in 2025 and impressed with exciting content.
After a welcome address by Stefan Geiger, Managing Director of Chinaforum Bayern e.V., Prof. Dr. Markus Taube* gave an impressive overview of China's economic and geopolitical developments. Particular focus was placed on the massive upheavals in the electric vehicle sector, where around 200 manufacturers are currently competing for market share—a number that, according to Taube, will quickly be reduced to a few globally competitive companies. Although BYD holds around 30% market share, it could come under financial pressure due to new statutory payment terms, while Tesla's market share has fallen to just 3%. With the entry of Huawei, which is redefining mobility primarily as a software and entertainment platform, the industry is shifting once again. Taube also showed how deeply AI tools such as DeepSeek are anchored in the Chinese economy and how China is gaining geopolitical strength – from growing influence in South America and Africa to the strategic use of rare earths and a confidently demonstrated military presence. At the same time, medium-sized companies are facing succession problems, while rural regions are developing new economic dynamics via platforms such as Taobao.
Another highlight of the day was our visit to Memmert GmbH + Co. KG, which impressed us both as our host and as a leader in innovation. The company develops high-precision heating, incubation, and climate chambers as well as water and oil baths for research and industry, and demonstrated how technological excellence and a well-thought-out international strategy can be consistently interlinked. During the tour of the main plant in Büchenbach, we gained detailed insights into the company's modern production processes and global supply chains. Over lunch, we deepened our discussions about Memmert's business in China, which is characterized by long-term partnerships, a clear understanding of the market, and high quality standards. Managing Director Philipp Schwarm also emphasized how strongly the corporate culture is shaped by cooperation, appreciation, and international openness—factors that significantly support the company's innovative strength.
For us at ti communication, this day was the perfect combination of current insights into China and practical insights into an internationally successful company – a combination that is particularly valuable for our work.
* Prof. Dr. Markus Taube, Chair of East Asian Economics/China at the Mercator School of Management and Deputy Director of the IN-EAST Institute for East Asian Studies at the University of Duisburg-Essen
Photo taken by: Andrea Kraft
With our more than 30 innovative e-learning courses to date, you’ll become fit for intercultural business situations. You and your employees control your own learning process – just the way you need it: Where, when and for as long as you like! Become familiar with the most important cultural business peculiarities of a country, in order to “survive” intercultural business situations.
In contrast to the traditional waterfall method of change management, the agile route assumes that change is possible everywhere in the system. Along this route, teams and their development are especially important as sites for change. In this regard, learning nuggets represent a significant component to agile and thus autonomous learning. Short videos, brief study units, our Cultural Navigator as prework, e-learning sessions, topic-specific apps, guided lunch & learn units or numerous other flexible and spontaneously employable tools can be used as an alternate or enhancement to various topics. You will find several learning nuggets in our portfolio. In addition, we delight in the chance to develop new ones with you, in order to structure agile and thus sustainable learning in your enterprise.
We’d be happy to take the time to tell you about our learning nuggets or develop some with you.
In our workshops, you can develop your goals, spheres of activity and strategies with our guidance. Our moderators provide a supportive atmosphere and lend a temporal and content-based structure to your topics. That means you can work out your topics quickly and in a practical and target-oriented manner. The expertise of each individual team member is the hub of this activity. We make use of this expertise through methods in which cooperative work is supported. The narrow focus on one specific topic in a precisely defined time period enables concentrated and success-oriented work.
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Most of the learning process – studies cite approximately 70% - happens during the normal work day. Self-directed learning thus becomes the most important component of learning in an enterprise. In order to do justice to this circumstance, there is no way around moving from “prepackaged learning” to agile learning formats. This modern approach can be organized very well with several combinable tools and methods. Learning thus becomes sustainable and is no longer reduced to the simple memorization of facts. ti communication has always viewed training as a part of a process and not as a singular event. Now we are even greater advocates than ever of developing the space and opportunities for learners in an enterprise to educate themselves. We are happy to advise HR and PE staff along this path and ready to support teams and managers with concrete learning nuggets, tools, e-learning courses, etc.
We’ll bring your learning processes to life. Just talk to us and see for yourself.
Processes represent the nervous system of an enterprise. Structures keep those processes grounded. In the complex environment of companies, the ability to make decisions and speed at which they are made play a decisive role in success. We will develop processes and structures with you that will increase efficiency and decrease transaction costs. Interfaces become seamless sources of continual improvement. Together, internal processes are clarified, whether they be innovation, administrative, sales or control processes. Tasks, roles and goals are defined and measured. Understanding internal and external customers and supplier relationships bolsters this continual improvement process. Measuring the results gives employees feedback on their own efficiency and that of the team.
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Our virtual short seminars give you initial fundamental information. In these virtual sessions, lasting no more than two hours, we can sensitize you to the basics or peculiarities of selected topics or countries. Each of these virtual short seminars ends with a final question round, in which a few questions can be asked and answered about the topic. This format is ideal for pairing basic information with brief opportunities to pose questions.
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Our virtual training will open up the world to you. The combination of compact knowledge transfer, a personal relationship to the trainer, practical exercises and the development of concrete transfer strategies are what makes our training sessions unique. Our experienced senior trainers are able to create a stimulating learning atmosphere, even in a virtual space, and to capture the interest of participants through an extremely interactive structure.
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Our training opens up the world to you with compact knowledge transfer and a personal relationship to your trainer. There are topics and developments that are best treated in a face-to-face format. Especially those training units that are strongly focused on exercises and trying things out can be more easily and spontaneously implemented in person. Face-to-face training promotes networking between participants to a greater degree. Particularly in breaks spent with each other, there are opportunities to exchange ideas which are not insignificant. Face-to-face training lives on the interactive structure and the dynamic of being able to address participant questions in a more individual and targeted manner and the ability to create a beneficial learning atmosphere. Classic face-to-face training, however, is not necessarily the measure of all things. From our point of view, it is especially the combination of face-to-face elements with other digital components which boosts the learning process immensely.
Develop the personalities of your best people in a targeted manner with coaching. Our coaching sessions are dedicated to the holistic further development of selected employees with regard to current or expected challenges in teams locally or internationally. Tailored to their respective needs, our experienced coaches work together with clients to identify strengths and deficits and cultivate personal goals and implementation strategies in order to improve basic key qualifications, leadership style, time management, creativity or presentation techniques. In doing so, where needed, we implement proven methods of personnel assessment and leadership development.
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We engage our moderators in seminars and conferences, in organizational development, in congresses and conventions, in meetings and in project and quality management. The objective is always to develop a common learning process. Moderation facilitates successful process control, the securing of concrete results and professional conflict resolution. Skilled employees and managers can then more easily work together, even with participants from other cultures, to set goals, develop strategies or design products. Our experienced, interculturally competent and neutral moderators ensure a professional, collaborative and goal-oriented work process, thus taking the burden off of your accountable employees.
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