Dr Laurenz Awater works as strategy consultant and sales coach and is an expert for organizational and people development having more than 20 years of professional work experience in China and Southeast Asia. Laurenz conducts for his clients – typically the China or Southeast Asian subsidiaries of mid-sized corporations from the German-speaking area – strategy workshops that cover different aspects of a business strategy, as growth and competitive strategy, marketing and sales strategies, brand strategy, product and innovation strategies. As expert in organization and people development Laurenz has a focus not only on vision and strategy but on corporate, internal processes and systems as well – and last but not the least on people. Another main focus area of his work are workshops on sales strategy and trainings on ‘Value-based Selling’ which had been well received by Chinese sales professionals.