Intercultural Training: „Cultural agility – THE Competitive Advantage”

– Global Leadership & Communication

04 June 2019 in Manchester

Registrations will be accepted until: 09 May 2019
9 a.m. – 17 p.m. GMT
Language: English
Price: 1232,- GBP or 1390,- € + VAT

Register here!
Your Trainer:

Marina Ibrahim


In today’s competitive business environment Leaders must continuously develop to be ready to push forward growth strategies, drive innovation and work directly with customers and employees from anywhere in the world. In a recent survey from the Economist Intelligence Unit, 90 percent of executives from 68 countries define ‘cross-cultural management’ as their top challenge in working across borders. Even managers in domestic organisations are likely to work with employees from a variety of cultural backgrounds. 90% of the tasks and activities are communications between people who think and behave differently. On average, 79% of team performance is lost because of the clash of values and personalities combined with poor leadership. The skill to turn those differences into synergy, reducing stress and conflicts becomes THE competitive advantage.


The following topics will be discussed in detail during the training:

  • Self-awareness and awareness about own prejudices and preconceptions
  • Learn to adjust your own behaviour to maintain effective communication
  • Leverage team performance by reducing clash of personalities combined with poor leadership
  • Reduce stress and conflicts
  • Learn to create synergy instead, when interacting and managing cross-culturally
  • Avoid cultural differences turning into liability
  • Identify the capabilities of your team, focus on and realise their untapped potential
  • Analysis of specific situations and discussing graphic examples


The training has the aim to prepare the participants for the intercultural impacts of global leadership. “You cannot not communicate” (Paul Watzlawick) simply means that EVERYTHING one does is "read" as communication by the culturally diverse people around them. It is therefore critical that one communicates as clearly and as accurately as possible, rather than leaving it to chance. The participants can therefore learn about becoming more confident and competent in communication in intercultural work settings to enable global leadership skills and cultural agility.

Case Study

has been appointed to a lead a new project in the Middle-East where a hierarchical leadership style prevails. He already notices that the respect towards his older, less competent colleague gets precedence over the Manager’s competency and some of your team members are questioning your leadership. How would you react? What would be a good strategy to deal with this challenge without jeopardising the project?


  • Lecture and discussion
  • Analysis of case studies
  • Inclusion of real case studies from the participants
  • Group work
  • Exercises
  • Role plays
  • Participant-orientated reflections

Target Group

Our intercultural training is for CEOs, executives, team leaders, departmental man-agers, middle managers and international assignees who have recently been appointed into new leadership roles.

Price & number of participants

  • Price: 1.232,- GBP or 1390,- € + VATInquire about reduced group rates!
  • Number of participants: 1-12 persons. Guarantee: Even if we receive only one registration, the training will take place (without any extra charges)!


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